As an author, I put thought into who is buying books, and where they’re buying them.  (Not too much thought, mind you, or I’d go insane).

According to Penguin Random House:  Amid a flattish ebook market, independent bookstores are showing signs of resurgence.  

What does that mean for authors?  I personally sell far more ebooks than print books.  Perhaps because I can’t get my books into independent bookstores.  Believe me, I’ve tried.  (I’ll save my woes for another blog post one day).

I find this tidbit from Written Word Media far more interesting:  In 2018 we’ll continue to see reports of declining ebook sales however the data being used is focused on traditionally published titles and is incomplete; it excludes self-published titles, digital sales on Amazon and through Kindle Unlimited, and stats on library ebook lending.

Most studies aren’t looking at Indie authors – who are growing fas –  nor are they looking at Kindle Unlimited.  I’m just as aught to study my pages read as I am my books sold (in fact, as my books are on KU, pages read is what it’s all about).

Speaking of ebooks and Kindle Unlimited, it’s not all it’s cracked up to be.  Let’s consider this information (from blurb dot com):  They never go out of print. It may be easier and cheaper to enter the ebooks arena, but that digital advantage is rapidly diminishing. As the number of books exponentially increases, readership does not.

I live and breathe this fact!  My books are one in millions.  I can’t even say a needle in a haystack, because they’re like a needle in a field of haystacks.

 

Want to be seen?  (Me too!).  Facebook doesn’t work.  Twitter doesn’t work.  What works??

Amazon launched its own internal advertising, with the ability to promote products and visibility in its search. Amazon also commands more than a third of all book revenue, and 70% of ebook revenue, so these developments can’t be ignored.

*As far as I know, this big Amazon news is only helpful if you are self-published.  My books are exclusively sold via Amazon, but I have a publisher, and therefore can’t run my own ads.  

I write romance, and as such find the trends of the romance genre particularly interesting.  First, we can rest assured romance isn’t going anywhere:  The romance industry is big — it’s the second largest category of fiction, outselling science fiction, fantasy and the classics — which means there are a lot of readers, who may or may not fit the stereotype. (According to the Huff Post article on the topic).  

But who’s reading romance?  Who is your/our audience??

*Pro-tip:  aim your marketing at the folks reading your books!  I think it helps that I am a romance reader, and I fit the bill perfectly.  At least I know who I’m selling my books to.

All of this is sounding down trodden, like we’re without hope.  But I refuse to give up hope.  I’ll continue to write and to put my books out there.  I’ll keep up my marketing and self-promotion.

Overall I think it’s a good thing that there’s an increase in Indie book stores (they’re my favorite place to hang out), and a good thing so many of us are able to get our books out there (even if it floods the market).  In the end, I know that readers are out there, and they aren’t going anywhere!

Keep it up, friends.

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